A Big Ass Fans Booth
I recently underwent my first tradeshow experience at a tradeshow in Florida. Needless to say, it didn’t disappoint nor did it bore any of our booth staff. We saw a wide variety of people and personalities, different nationalities and different backgrounds. To generalize an entire convention center, I have broken down the types of booth visitors into 4 categories. Note: these generalizations are made in jest and are in no way intended to offend anybody. And, if you fall into one of the categories listed below, admitting it is the first step.
The SWAG Pirate
The SWAG pirate comes by the booth at least 3 times a day, each time needing a hat or a foam donkey for a different family member/co-worker/friend/etc. And, without fail, each visit leads to a meaningless conversation about the fans as he or she feigns interest in the product and/or the company. The common denominator: “So, where are you all based out of?”
The Comedian
The comedian can be spotted 10 booths down from ours. This person has been dreaming all day about the humorous comment coming our way. Oftentimes, it comes in the form of a drive-by joke, in which the comedian doesn’t even stop walking. Either way, the comedian is surely the hit of the show. The common denominator: “Wow, that really is a Big Ass Fan!”
The Wide-Eyed Passerby
The WEP is like a kid in Disneyland, never having seen such an amazing thing prior to this show. Rendered speechless by the sheer size of our fans, the WEP never imagined our products were possible. The common denominator: Bumping into other visitors as he/she stares mindlessly into the sky.
The Prospect
Circumventing the tantalizing SWAG, the prospect means business and wants to know the electrical requirements, mounting capabilities and an overall sales training on how Big Ass Fans are expertly engineered. The prospect wants a phone call, a site visit, a fan, etc. and will eventually want to share the success story with the company. The common denominator: We like the prospect.
