Big Ass Fans Marketing
Social Media Soiree
February 24, 2010
On February 8th, our very own social media guru, Charles Anderson, gave a presentation at a social media seminar hosted...more
Get Testy
January 15, 2010
Test everything: copy, images, subject lines, envelopes, offers, etc. Just make sure the sample you’re testing is representative of your...more
So You Got Noticed. What’s Next?
January 6, 2010
Creativity can never substitute for the value of a product or service. I always joke that I have the easiest...more
Other Unique Company Names
December 28, 2009
Big Ass Fans isn’t the only company that pushes the envelope. While we still think we have the catchiest, most...more
Features vs Benefits
December 14, 2009
Product benefits are more important to the consumer than features. Benefits represent value and ultimately sell the product. So, always...more
Check Out: Shoestring Branding
November 23, 2009
A clever, quirky company name can help garner attention. But the product or service needs to be superior to sustain...more
First Day of School at Big Ass Fans
October 30, 2009
Sherrell, our newest Marketing Intern, submitted her thoughts on her first day at work. Thanks Sherrell, and don't let...more
Let the Customer Guide You
October 13, 2009
Consumer generated advertising and Social Media are not just buzzwords. At Big Ass Fans we try to be as engaging...more