Media Coverage

Top Media Cover Haiku with SenseME at CES

Big Ass Fans’ Haiku® with SenseME™ smart ceiling fan attracted coverage from top media outlets including Wired, CNBC, Time, Forbes and Fortune during the International Consumer Electronics Show (CES) in Las Vegas this week. CNBC, Time and Wired named Haiku with SenseME among the coolest gadgets on display. Awwww…we’re blushing. NPR and Fortune focused on… Read more »

PCWorld Highlights Big Ass Fans’ Role in Internet of Things

PCWorld reporter Chanelle Bessette today published an article explaining the concept of the Internet of Things and featured Big Ass Fans® as a key player in the introduction of connected smart home devices. Bessette highlighted how Big Ass Fans’ Haiku® with SenseME™ smart ceiling fan works with the Nest Learning Thermostat™ to lower air conditioning… Read more »

PCWorld Covers Big Ass Fans, Jawbone Partnership

PCWorld reporter Chanelle Bessette today highlighted the new partnership between Big Ass Fans® and Jawbone® to improve sleep. Big Ass Fans’ Haiku® with SenseME™ smart ceiling fan, which automates comfort, now connects to UP by Jawbone™ fitness trackers, wearable devices that make it easy to monitor and understand your sleep patterns. Place your UP® fitness… Read more »

CE Pro Predicts Haiku with SenseME ‘Will Be Huge’ in Internet of Things

Leading custom electronics publication CE Pro today predicted the integration between smart devices by Big Ass Fans® and Jawbone® will be one of 2015’s biggest developments in the Internet of Things. The companies recently announced that Big Ass Fans’ Haiku® with SenseME™ smart ceiling fan, which automates comfort, now connects to UP by Jawbone™ fitness… Read more »

CNET Features Shop LED by Big Ass Light

Leading technology website CNET today featured the Shop LED by Big Ass® Light. “If your home is your castle, your dim and dreary garage might as well be the dungeon,” wrote Associate Editor Ry Crist. “Big Ass Light, the LED-oriented offshoot of Big Ass Fans, thinks it has the solution: an ultra-powerful LED fixture that… Read more »

The New York Times Features Big Ass Fans in ‘You’re the Boss’ Column

The New York Times today highlighted Big Ass Fans® on its “You’re the Boss” blog about entrepreneurship. Columnist Cliff Oxford interviewed Founder and Chief Big Ass Carey Smith for a piece on New Year’s resolutions. Oxford called on business leaders to shift their focus from accomplishing audacious goals to emulating Big Ass Fans’ focus on… Read more »

Core77 Touts Design of Big Ass Light Products

Industrial design publication Core77 today profiled Big Ass® Light, highlighting its direct-to-customer business model and revolutionary fixture designed to solve common problems in industrial and commercial spaces. Big Ass Fans launched Big Ass Light after industrial and commercial customers frequently complained their once-bright lights now glowed a dim yellow. That made it difficult for workers… Read more »

Chief Big Ass to write weekly Inc. column

Big Ass Fans Founder and Chief Big Ass Carey Smith is now the author of a weekly column for Inc. In “On the Contrary,” Smith will advise fellow entrepreneurs on topics such as growth, sales strategy, marketing and corporate culture, informed by his 15 years of experience leading Big Ass Fans. His first piece answered… Read more »

Bloomberg Businessweek Publishes Advice from Chief Big Ass Carey Smith

Bloomberg Businessweek Columnist Karen E. Klein recently sought the advice of Founder and Chief Big Ass Carey Smith for her “Smart Answers” column. One of the column’s readers asked how to get noticed when launching a new product. Smith shared his experience marketing Haiku® , the company’s highly successful home ceiling fan. Because Big Ass Fans® was… Read more »

CNET, PCWorld Highlight Role of Big Ass Fans in Thread Group

CNET and PCWorld covered a demonstration today of the new Thread smart home technology promoted by Big Ass Fans® and other founding members of the Thread Group. The demonstration was held at Google’s headquarters in Mountain View, Calif. CNET’s Lynn La highlighted the opening demonstration, which paired Big Ass Fans’ smart ceiling fan, Haiku® with… Read more »