Media Coverage

Discovery Channel’s How It’s Made Features Big Ass Fans

How It’s Made, the Discovery Channel show that chronicles the manufacturing and assembly process behind commonly used products, featured Big Ass Fans® in its April 23 episode. The show offered a behind-the-scenes look at the making of Yellow Jacket® and Powerfoil®X2.0 fans. Shot at the company’s Lexington-based facilities, the industrial fans segment highlights the assembly… Read more »

Forbes Profiles Chief Big Ass Carey Smith and the Rise of Big Ass Fans

Leading business publication Forbes today published an in-depth article profiling Chief Big Ass Carey Smith and how he has grown Big Ass Fans® since founding the company in 1999. Noting the company’s 2012 move into the residential market, journalist Karsten Strauss reflected on its potential challenges, asking “could an industrial company make products refined enough… Read more »

CNET Magazine Highlights Smart Home Initiatives by Big Ass Fans

CNET magazine featured Haiku® with SenseME™ in its spring issue cover story, “In Search of the Next Nest.” The article covers the modern smart home, lauding Big Ass Fans® as one of the top “Young Companies Changing the Way You Live.” Chief Big Ass Carey Smith told CNET Associate Editor Ry Crist that the crowded… Read more »

CBS This Morning Calls Haiku with SenseME a “Game Changer”

CBS This Morning today featured Haiku® with SenseME™ Technology by Big Ass Fans®. Speaking with CNET Editor-in-Chief Lindsey Turrentine, the CBS hosts discussed the next generation of smart home products. Haiku with SenseME was touted for its “beautiful bamboo” design. Turrentine labeled the fan a “game changer” in the growing landscape of connected products. SenseME… Read more »

Public Radio International’s The World Features Haiku with SenseME

Public Radio International’s The World dubbed Haiku® with SenseME™ a green highlight of the 2015 International Consumer Electronics Show (CES). The World, which airs daily on NPR stations across the country, featured Big Ass Fans’ smart ceiling fan among five products on the forefront of an energy efficiency revolution. Haiku with SenseME learns and predicts… Read more »

TechRepublic Recommends Haiku with SenseME

TechRepublic, a leading website for the tech-savvy consumer, offered a rave review for the Haiku® with SenseME™ smart ceiling fan after an extended test by journalist Jordan Golson, who installed the fan in his bedroom. The verdict? “Haiku is simply wonderful.” After living with Haiku for several months, Golson came to appreciate the fan’s craftsmanship,… Read more »

Top Media Cover Haiku with SenseME at CES

Big Ass Fans’ Haiku® with SenseME™ smart ceiling fan attracted coverage from top media outlets including Wired, CNBC, Time, Forbes and Fortune during the International Consumer Electronics Show (CES) in Las Vegas this week. CNBC, Time and Wired named Haiku with SenseME among the coolest gadgets on display. Awwww…we’re blushing. NPR and Fortune focused on… Read more »

PCWorld Highlights Big Ass Fans’ Role in Internet of Things

PCWorld reporter Chanelle Bessette today published an article explaining the concept of the Internet of Things and featured Big Ass Fans® as a key player in the introduction of connected smart home devices. Bessette highlighted how Big Ass Fans’ Haiku® with SenseME™ smart ceiling fan works with the Nest Learning Thermostat™ to lower air conditioning… Read more »

CNET Features The Garage Light by Big Ass Light

Leading technology website CNET today featured the Garage Light by Big Ass® Light. “If your home is your castle, your dim and dreary garage might as well be the dungeon,” wrote Associate Editor Ry Crist. “Big Ass Light, the LED-oriented offshoot of Big Ass Fans, thinks it has the solution: an ultra-powerful LED fixture that… Read more »

The New York Times Features Big Ass Fans in ‘You’re the Boss’ Column

The New York Times today highlighted Big Ass Fans® on its “You’re the Boss” blog about entrepreneurship. Columnist Cliff Oxford interviewed Founder and Chief Big Ass Carey Smith for a piece on New Year’s resolutions. Oxford called on business leaders to shift their focus from accomplishing audacious goals to emulating Big Ass Fans’ focus on… Read more »