Big Ass Fans

"Although I can imagine a number of 'legitimate' marketing reasons behind your choice of corporate image, I am compelled to register my concern that you choose to cater to the perceived, but inaccurate, stereotypical base character of building maintenance personnel whom you assume appreciate things like "big ass fans," "the #@%* boss," and "I have no friggin' clue." I would agree that some building maintenance personnel are cut from a rougher cloth and may lack certain social graces, but admitting the obvious and perpetuating it are two different things. We each bare personal responsibility for the character of the society we live in. Even if we are not guilty of the offences others commit, we should test our actions by asking if they promote or passively condone those offenses committed by others. Furthermore, none of the building maintenance staff I work with are prone to profanity, disrespect of authority, or scratching their behinds with their salad forks. I may be inclined to purchase your products, but not until your advertising reflects the standard of conduct I hold myself accountable to. Nevertheless, good luck in your endeavors and may God bless you."

I simply can't believe the amount of people who flame BAF due to the name. When you can't be creative and funny because some people might be offended, we haven't really progressed as a society. The entire point of "freedom" is to be free from the constraints placed upon us by "The Man". Damn the man, buy a Big Ass Fan! Viva la Fans!

I just wanted you to know that I had taped one of your postcards with the "ass" on my wall above my monitor. Our regional HR Manager saw it and laughed but said I had to take it down. One thing led to another, next thing you know I am receiving a non-punitive letter of punishment for my file. He made a big stink, so I made a big stink. Everything is ok now, but it was harried for awhile. Oh yeah, the esteemed HR Manager had no complaints of the bikini clad Tara Reid on the wall nor the kissing lesbians on my desktop. Those were ok, but the BIG ASS FANS postcard was offensive.

First, let me say that your company has just benefited from a truly perplexing politician who, at best, is leaning into superciliousness, or, at worst, is attempting some ploy that he hopes will develop into a "bully pulpit." Either way, he loses this one and your company, as the result of his declaration, receives public coverage that you could never have imagined or, perhaps even financed. Sometimes, the judgmental are seen as too copious, too smug, and too moral. The only way this could have made any other sense lies in the notion that you actually paid him to do it.

I have expressed my views to him and to those connected with him in your behalf. I think this whole thing is a hoot and the cartoon in this mornings paper demonstrates how the BIG ASS debacle is going to be used over and over, again. Can you just imagine how the Republicans will take hold of it?*

In this day and age where the workplace environment must be maintained as nuetral or perhaps as professional as possible, I find great difficulty in understanding why you had to name your product " Big A_ _ Fans". Here in California, I would think your state is the same based on my training, it is imperative to keep profane or objectionable language out of the workplace if at all possible and it seems you don't care about that or who might be subjected to it. This may seem petty to you but for me it is not. It is part of my job to care about what comes into my company. I find this even degrading to whomever promotes this product. The "Fridge", in my opinion, looks mighty silly being your spokesman. I certainly hope he, nor you for that matter, just think it's just a funny name. It's not! But it's not the product mind you, but the name. I find it offensive... in the workplace. That is my only concern and I wish you had the integrity and decency to change the name. Do you?