Big Ass Fans

I have to commend you on your site and marketing. It doesn't surprise me that some people are offended by your "name" but those that are really need to move on. You are already aware that the word "ass" is the name of a type of animal (people, take a look at the logo!), but clearly these people have "dirty" minds and need to be reminded:

n. pl. ass.es (sz)
1. Any of several hoofed mammals of the genus Equus, resembling and closely related to the horses but having a smaller build and longer ears, and including the domesticated donkey.
2. A vain, self-important, silly, or aggressively stupid person.

Neither of these definitions refers to "a part of the body" as one person put it, unless they of course prefer the "vulgar slang" use of the word themselves! They are clearly portraying themselves as the second part of the definition by complaining!

Anyway, keep up the good work & if I ever need a "big" fan I will look you up.

I just wanted to thank you for making my afternoon!! One of my co-workers found your ad in a magazine and we have voted it "Ad of the Month". We then checked out your website and I have to say I thoroughly enjoyed it!! I can picture exactly how your company got its name... very clever!

I just wanted to let you know what a great marketing technique you guys have got going. I will never, ever, even if I live to set a Guinness Book record for long life and am stricken with a raging case of Alzheimer's forget the name of your company. I don't need a really big fan, but looking around on your website almost makes me wish I did. And I would love to talk to those people who are freaking out. This is exactly the kind of overly PC BS that makes the modern workplace a verbal minefield for anyone with a normal sense of humor and no puritanical hang ups about profanity or sexual issues.
I think your concept is genius, and even the people who hate your tactics will never be able to consider purchasing an industrial sized fan without thinking of your company first. If you could politely explain that the human posterior is inherently humorous. It is even so much so that it can elevate such a base form of humor as the pun to a level of acceptable funniness. Thank you for the smile and one of the most memorable products since Leinenkugel Brewery introduced "Big Butt Beer."

"I find your innuendo offensive. It makes it difficult to take a company seriously when they are so crude".

Briefly reading and skimming some of the comments of others, I am amazed that none of those I saw pointed out how cleverly you have placed the ass's front left foot in the illustration...maybe some of these people are offended by the image that they are subconsciously interpreting NOT as a leg, but are too uptight to even realize they are even seeing it.