Big Ass Fans

I am not responsible for purchase of fans, so this is not about purchasing your product, but I couldn't help but admire your marketing strategy. I have thought your marketing approach to be pure genius since I first saw your advertisements in the throw away cards I receive periodically, but I have to say you outdid yourselves with the ad for your new catalog in the NED Literature Digest. For verification, it's about the 2:17 a.m. introduction of your new catalog. Absolutely hilarious!! You should win an award for this!!

This industry gets pretty dry; thanks for the humor!!

What a disgusting name for a company. I cannot believe that a less offensive name could not have ben chosen. With the moral decline we are experiencing in the US and with all the bad things children are being exposed, a more appropriate name should have been chosen.

Needless to say, I would never purchase anything from a company with a name such as yours even if you had a superior product at the lowest cost.

I hope you agree with my opinion and seriously consider changing your company's name. Thanks for taking the time to consider my point of view.

Ps....since when did people get so uptight about the word Ass?....I mean really, we're at war here people. There are many more things to be upset about than a company that expresses a little creativity in their marketing efforts. I bet they've never even seen one of your fans. In fact, I'm fairly certain. When I saw one of your fans in motion at a local warehouse, I remarked, "Wow...that's a Big Ass Fan"....and indeed...the nameplate on the fan said so.

Your fans look like they would do a good job, but I wouldn't buy them any quicker that I would "Hellova Good Dip." If you can't find a decent name for your product you have a problem. I don't think I'd care to tell visitors the name of our fans if we had them in our barn. You sell an honorable product -- give it a respectable name. "Out of the abundance of the heart the mouth speaks." Matthew 12:34 & Luke 6:45. (Note: The writer of this letter also sent along a religious booklet titled "This Was Your Life.")

I admire your marketing. You have big balls to market as Big Ass.