Rocky Mount, NC

Case Study: Rocky Mount Harley-Davidson

Our Big Ass Fan makes a powerful design statement. My customers come in saying, "Whoa!" They love the Harley colors. John Rudolph, Owner

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Dozens of big, beautiful, chrome-streaked hogs fill the showroom floor at Rocky Mount Harley-Davidson in North Carolina. But the space above the trove of muscular motorcycles was empty and dull. Owner John Rudolph went looking for a fix that would be a revved-up visual showstopper and also keep his employees and customers feeling cool and comfortable.


Rudolph found the perfect fit with a 16-ft (4.8-m) Element fan by Big Ass Fans®. He took advantage of Element’s customizable color packages, dressing the showroom fan in traditional Harley orange and black. The fan is a talking point in the space. In fact, Rudolph’s customers often admire the Element even before checking out the latest Sportsters and Softails. Beyond its visual appeal, Element efficiently keeps Rocky Mount Harley-Davidson customers comfortable, reducing the need for costly heating and air conditioning.

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