Media Coverage

ASHRAE Journal features Big Ass Fans engineer

December 14, 2018

Big Ass Fans® engineer Christian Taber (MEMBER ASHRAE, BEMP, HBDP) was recently featured in the December 2018 issue of the ASHRAE Journal. Click here to read Christian’s featured cover article on thermal comfort in heated-and-ventilated only warehouse.

The New York Times highlights Big Ass Fans

June 6, 2018

The New York Times cited Big Ass Fans® in an article today about how ceiling fans work with air conditioning to more efficiently cool spaces. Writer Kendra Pierre-Louis noted how fans help better circulate conditioned air and use far less energy than air conditioners. Click here to read the article.

Ad Age recognizes marketing at Big Ass Fans

May 23, 2018

Ad Age Columnist Drew Neisser published today an in-depth look at Big Ass Fans’ approach to marketing. From the history of the company’s quirky name to the importance placed on potential customers experiencing the product, the article and accompanying podcast reveal how “humor and personality” are “essential elements of the company’s success,” Neisser writes. Click […]

Ideaing honors Haiku as ‘best of the best’

March 27, 2018

Smart home website Ideaing, which focuses on the latest and greatest in smart technology, today ranked Haiku® by Big Ass Fans® as the “best of the best” among smart ceiling fans. “Haiku smart ceiling fans are the most versatile and most stylish,” writes Aiza Coronado. “Having received 75 international design awards, they have a ceiling […]

Popular Mechanics Takes Apart Haiku

February 26, 2018

Popular Mechanics has disassembled the Haiku® residential ceiling fan by Big Ass Fans® for the latest entry in its popular “Things Come Apart” feature. Writer Kevin Dupzyk and photographer Todd McLellan meticulously disassembled Haiku’s 149 parts in 68 minutes and 48 seconds. Click here to see their work and learn why Haiku has won more […]

Big Ass Fans explains new law to ASHRAE Journal readers

January 10, 2018

ASHRAE Journal, the publication of the HVAC industry’s trade association, turned to Big Ass Fans® to explain the U.S. Department of Energy’s new ceiling fan regulations. In a four-page article, the company offered guidance on testing methods. Click here to learn more.

Forbes recommends Haiku for smart homes

December 29, 2017

Forbes published today an article about top smart home devices and recommended the Haiku® ceiling fan by Big Ass Fans®. “Prepare yourself, because I am going to seriously geek out on you about a ceiling fan,” writes contributor Anthony Karcz. He raves about Haiku’s many features, including SenseME technology that employs temperature and humidity sensors […]

Hotel Business touts Haiku fans at Francis Ford Coppola’s resorts

October 7, 2017

Hotel Business published today an article on how Haiku® ceiling fans by Big Ass Fans® have helped Family Coppola Hideaways forgo air conditioning. Founded by acclaimed film director Francis Ford Coppola, the series of resorts in Belize and Guatemala use 31 Haiku fans. Click here to learn more.

The Guardian Highlights Big Ass Fans

August 22, 2017

The Guardian published today an article on company names, complimenting Big Ass Fans® for fulfilling “the most important rule of naming” – being different. Contributor Eli Altman notes “good names will do the work for you and the best part is that you only need to do the work once.” Click here to learn more.

The New York Times Features Big Ass Fans on front page

August 15, 2017

The New York Times published today a front-page article profiling Big Ass Fans®. European Economics Correspondent Peter S. Goodman visited the company’s headquarters and manufacturing operations in Lexington, Kentucky, to explore how American manufacturers have used international trade agreements to grow their businesses. Click here to read the article.

Inc. Features Company Culture at Big Ass Fans

July 29, 2017

Inc. published today an article on the corporate culture at Big Ass Fans®, highlighting the company’s high wages, retention rate and many perks. Contributor Marcel Schwantes notes “employees have started entirely new divisions and launched new products with the company’s backing.” Click here to read the full article.

CNN touts high wages at Big Ass Fans

July 11, 2017

CNN published today an article analyzing the skills gap in light of the 5.7 million job openings reported by the U.S. Department of Labor, which notes the amount is near a record high. Writer Patrick Gillespie examined the claims of a shortage of skilled laborers but also interviewed experts who suggested jobs are going unfilled […]

Washington Post raves about Haiku

May 31, 2017

The Washington Post today published an article about how more and more interior designers are embracing ceiling fans as a way to add a visual pop to a room and keep its occupants comfortable. Writer Megan Buerger notes Haiku® by Big Ass Fans® has “earned scores of awards for its design, stability, weight and energy-saving […]

Big Ass Fans visits Jay Leno’s Garage

May 26, 2017

Since retiring from The Tonight Show in 2014, Jay Leno has stayed busy working on his personal car collection, one of the world’s largest with more than 150 automobiles and 100 motorcycles. Leno uses Black Jack and AirGo fans from Big Ass Fans to stay cool while he and his staff restore vintage vehicles. He […]

Forbes highlights Big Ass Fans as Small Giant

May 9, 2017

Forbes published today a series of updates about companies named to its 2016 list of Small Giants, a group of companies that “decided to focus on being great rather than just big.” Big Ass Fans® was honored as a member of the exclusive group in 2016. Click here to read the full article offering updates […]

Parade declares Haiku a ‘showpiece’

March 14, 2017

Parade magazine published an article today touting the installation of a Haiku® ceiling fan by Big Ass Fans® as one of four quick ways to improve your bedroom. Beyond keeping you comfortable, “they’re also gorgeous and whisper silent,” writes author Rachel Weingarten. She also notes Haiku “is not only a showpiece but has transformed the […]

Business Insider touts Haiku integration with Alexa

January 10, 2017

Business Insider’s Antonio Villas-Boas published today a list of 14 ways you can control your home using Amazon’s Alexa. Among his picks was the Haiku® smart ceiling fan by Big Ass Fans®. Read more here.

Digital Trends Highlights Big Ass Light Bar

December 7, 2016

Digital Trends published an article today on the conception and creation of the new Big Ass Light Bar. The task light was the idea of an employee who worked as an auto mechanic for seven years before joining the company, writes Bruce Brown. “Designed specifically to withstand the challenges faced by mechanics, contractors, truckers, oil […]

Gear Patrol touts Garage Light

November 16, 2016

Just in time for the holidays, Gear Patrol featured the Garage Light in its new wishlist “for the wheelman in your life.” “The last room in the house you want to be stumbling around in, in the dark, is the garage,” writes Bryan Campbell. “The Garage Light has a 13,000-lumen output, which is 16 times […]

Gear Diary declares Haiku the ‘Maserati of ceiling fans’

July 7, 2016

Gear Diary reporter Dan Cohen published a review today of the Haiku® L ceiling fan by Big Ass Fans®. Cohen called Haiku “the Maserati of ceiling fans” and said it was “like a glorious Caribbean breeze.” Read the review here.

Inc. Touts How Big Ass Fans Listens to Customers

June 16, 2016

Inc. featured Big Ass Fans® in an article today about the importance of starting conversations with customers — and listening to what they have to say. “In a culture that favors business rules and systems meant to streamline every last detail, it almost seems too easy to let the customer tell you exactly what they […]

Huffington Post highlights growth of Big Ass Fans

June 8, 2016

The Huffington Post today published an article on the contrarian business model practiced by Big Ass Fans®. “Big Ass Fans is an exciting example of the very different employer/employee relationships that are possible, productive and profitable,” wrote Sophie Wade. “It feels natural and sounds ‘right.’” Read the full article here.

CNBC features unforgettable business names

April 15, 2016

CNBC highlighted Big Ass Fans® today in an article dedicated to companies with unforgettable names. “This home technology company, initially called the HVLS Fan Co. — for High Volume, Low Speed — made their mark in 1999, selling massive ceiling fans for huge spaces, such as warehouses and dairy barns,” wrote Barbara Booth. “After a […]

Forbes Highlights Millennials at Big Ass Fans

April 12, 2016

Forbes published an article today highlighting the confidence and responsibility that Big Ass Fans® places in the millennial generation. To read the full article, click here.

Product Exposé: Essence by Big Ass Fans

April 1, 2016

Interiors + Sources “interviewed” the Essence® fan by Big Ass Fans® in a clever product exposé dedicated to personifying groundbreaking products in the architecture and design field. Essence didn’t disappoint with its colorful responses. Among the questions was an inquiry about the fan’s Kentucky roots. “I never really had what you’d call a childhood … […]

Big Ass Fans Among CNET Experts on Smart Home

January 7, 2016

CNET has selected Big Ass Fans® along with industry leaders Amazon, Intel, Nest and Samsung for its annual CES Smart Home Panel hosted by CNET Reviews Editor-in-Chief Lindsey Turrentine. Click here to view highlights from the panel.

CNET Highlights Big Ass Fans’ Smart Home Vision

January 4, 2016

CNET extensively covered Big Ass Fans’ launch this week of new smart home products. Writer Ry Crist detailed the company’s vision, the central role of energy efficiency and how the company’s manufacturing expertise gives it a jump on the competition. Crist noted “it doesn’t matter how smart a smart product is if it isn’t a […]

Inc. Features Advice from Big Ass Fans

December 15, 2015

Inc. published an article today, “7 Things Every Leader Should Have Learned in 2015,” that included advice from Big Ass Fans®. Senior Writer Ilan Mochari noted how Big Ass Fans provides a free on-site health clinic and a lunchroom serving subsidized healthy food. Click here to read the article.

Inc. Lauds Big Ass Fans’ Recruiting Efforts

November 1, 2015

In its November issue, Inc. highlighted Big Ass Fans® as an example of companies attracting top talent to smaller cities. Writer Kate Rockwood noted Big Ass Fans pays wages that are significantly higher than the national average and average in Kentucky, where the company is headquartered. The high wages attract a large pool of applicants […]

Entrepreneur Features Big Ass Fans

August 19, 2015

Entrepreneur profiled Big Ass Fans® in its September issue, highlighting the company’s dedication to employees. Writer John Patrick Pullen recounted the company’s origins and noted its sustained revenue growth exceeding 30 percent annually. Click here to read the full article.        

Forbes Highlights Big Ass Fans’ Customer Service Approach

August 16, 2015

Forbes today featured Big Ass Fans® as an example of stellar customer service with its customer advocacy approach. Columnist Stan Phelps noted how the company follows up with all customers after purchases. The company seeks “honest feedback,” Phelps wrote. “As a result, customers tend to take calls seriously and open up more as opposed to […]

Fox News Praises Design of Garage Light

August 7, 2015

Fox News today published an article highlighting innovative designs for LED fixtures, specifically citing Big Ass Fans’ Garage Light. “The company is not messing around when it comes to lighting,” wrote Adam Verwymeren. “The Garage Light pumps out a whopping 13,000 lumens of bright white light, while only using 122 watts of power. The fixture […]

Inc. Highlights Product Design at Big Ass Fans

June 12, 2015

Inc. published today an extensive look at product design efforts at Big Ass Fans®, highlighting the company’s Haiku® with SenseME® smart ceiling fan that was selected for the magazine’s 2015 Best in Class Design Awards. Click here to read the story.

Discovery Channel’s How It’s Made Features Big Ass Fans

May 5, 2015

How It’s Made, the Discovery Channel show that chronicles the manufacturing and assembly process behind commonly used products, featured Big Ass Fans® in its April 23 episode. The show offered a behind-the-scenes look at the making of Yellow Jacket® and Powerfoil®X2.0 fans. Shot at the company’s Lexington-based facilities, the industrial fans segment highlights the assembly […]

Forbes Profiles the Rise of Big Ass Fans

March 25, 2015

Leading business publication Forbes today published an in-depth article highlighting the sustained rapid growth of Big Ass Fans® since the company’s founding in 1999. Click here to read the full article, which will also be featured in the print issue dated April 13.

CNET Magazine Highlights Smart Home Initiatives by Big Ass Fans

March 24, 2015

CNET magazine has featured Haiku® with SenseME® in its spring issue cover story, “In Search of the Next Nest.” The article covers the modern smart home, lauding Big Ass Fans® as one of the top “Young Companies Changing the Way You Live.” CNET Editor-in-Chief Lindsey Turrentine also visited CBS This Morning to talk about the […]

CBS This Morning Calls Haiku with SenseME a “Game Changer”

March 23, 2015

CBS This Morning today featured Haiku® with SenseME™ Technology by Big Ass Fans®. Speaking with CNET Editor-in-Chief Lindsey Turrentine, the CBS hosts discussed the next generation of smart home products. Haiku with SenseME was touted for its “beautiful bamboo” design. Turrentine labeled the fan a “game changer” in the growing landscape of connected products. View […]

Top Media Cover Haiku with SenseME at CES

January 11, 2015

Big Ass Fans’ Haiku® with SenseME™ smart ceiling fan attracted coverage from top media outlets including Wired, CNBC, Time, Forbes and Fortune during the International Consumer Electronics Show (CES) in Las Vegas this week. CNBC, Time and Wired named Haiku with SenseME among the coolest gadgets on display. Awwww…we’re blushing. NPR and Fortune focused on […]

CNET Features The Garage Light

December 11, 2014

Leading technology website CNET today featured Big Ass Fans’ Garage Light. “If your home is your castle, your dim and dreary garage might as well be the dungeon,” wrote Associate Editor Ry Crist. “Big Ass Fans … thinks it has the solution: an ultra-powerful LED fixture that puts out a whopping 13,000 lumens while promising […]

The New York Times Features Big Ass Fans in ‘You’re the Boss’ Column

December 9, 2014

The New York Times today highlighted Big Ass Fans® on its “You’re the Boss” blog about entrepreneurship. Columnist Cliff Oxford included the company in his piece on New Year’s resolutions. Oxford called on business leaders to shift their focus from accomplishing audacious goals to emulating Big Ass Fans’ focus on problem solving. Oxford also noted […]

Bloomberg Businessweek Spotlights Big Ass Fans in Advice Column

October 10, 2014

Bloomberg Businessweek Columnist Karen E. Klein today highlighted Big Ass Fans® in her “Smart Answers” column. One of the column’s readers asked how to get noticed when launching a new product. She shared Big Ass Fans’ experience marketing Haiku® , the company’s highly successful home ceiling fan. Because Big Ass Fans was entering a new market, the […]

CNET: Big Ass Fans ‘showing some serious smart-home ambitions’

August 19, 2014

CNET today highlighted the latest innovation from Big Ass Fans® — the integration of the company’s Haiku® with SenseME™ smart ceiling fan and the Nest Learning Thermostat™. Associate Editor Ry Crist wrote that Big Ass Fans is “showing some serious smart-home ambitions this year after debuting the Haiku with SenseME, a first-of-its-kind, app-enabled residential ceiling […]

Business Insider Features Big Ass Fans, Nest product integration

August 19, 2014

Business Insider today highlighted the energy savings possible by integrating Big Ass Fans’ Haiku® with SenseME™ smart ceiling fan with the Nest Learning Thermostat™. Writer Rebecca Borison noted consumers can reduce their air conditioning costs up to 30 percent. The air movement created by Haiku with SenseME can make you feel several degrees cooler than […]

Fast Company on how Big Ass Fans, Nest lower home energy costs

August 19, 2014

Fast Company today covered the integration of Big Ass Fans’ Haiku® with SenseME™ smart ceiling fan and the Nest Learning Thermostat™. “The integration could save a lot on your summer air conditioning bill,” wrote Assistant Editor Jessica Leber. The air movement created by Haiku with SenseME can make you feel several degrees cooler than the […]

Business Insider Highlights Haiku with SenseME

June 6, 2014

Business Insider published an article today on how Big Ass Fans® has shaken up a century-old technology with its new Haiku® with SenseME™ smart ceiling fan. Reporter Rebecca Borison highlighted the company’s move into the burgeoning connected home. She noted Haiku with SenseME’s predictive microprocessor learns your preferences to automatically ensure you’re always comfortable. Click […]

CNET Visits Big Ass Fans for Inside Look at Haiku with SenseME

June 4, 2014

Leading technology website CNET recently visited Big Ass Fans’ research-and-development laboratory to view the new Haiku® with SenseME™ smart ceiling fan. In an article published today, Associate Editor Ry Crist examined the smart fan’s suite of sensors and settings. Crist noted the technological leap Haiku with SenseME provides in the smart home market with its […]

The New York Times Features Big Ass Fans

April 23, 2014

The New York Times today featured Big Ass Fans® in an article examining the benefits that can come with provocative company names. Writer John Grossmann recounted how Big Ass Fans was once known as The HVLS Fan Company, a nod to the high volume, low speed products. Inevitably, customers started all phone conversations the same, […]

The Economist Spotlights Big Ass Fans

April 1, 2014

The Economist today highlighted Big Ass Fans® and its sustained rapid growth. The article focused on the company’s approach to business that includes selling directly to customers. “But selling direct is the least of Big Ass’s contrarianism,” the article noted. “The firm pays almost 30% above the national average wage and nearly 50% above the […]

CNN Covers High Wages at Big Ass Fans

February 19, 2014

CNN published an article today highlighting the reasons behind Big Ass Fans’ commitment to paying high wages to employees. The company pays employees nearly 30% more than the national average and almost 50% more than the average in Kentucky, where it is headquartered. To read the story, click here.

Fast Company Highlights Branding of Big Ass Fans

February 12, 2014

Fast Company included Big Ass Fans® among several companies in an article published today on using straight talk when communicating with customers. “Call it whatever you like, some companies have built an entire culture around cutting the fat from their communications, both internal and external,” wrote contributor Lydia Dishman. Dishman recounted how Big Ass Fans […]

NPR Highlights Job Growth at Big Ass Fans

December 6, 2013

NPR’s All Things Considered spotlighted Big Ass Fans® today for its extensive hiring in 2013. In reporting on the federal government’s latest jobs report, Correspondent John Ydstie highlighted that the company has seen orders increase dramatically both domestically and overseas. The company credits the growth to the refusal to lay off any employees during the […]

Fast Company Spotlights Growth at Big Ass Fans

November 15, 2013

Fast Company today published an article on the rapid growth of Big Ass Fans®, focusing on the company’s ability to seize opportunities. Contributor Kaihan Krippendorff recounted how Big Ass Fans’ customers suggested its name by constantly asking employees of the then-HVLS Fan Company if they made “those big-ass fans.” “So the HVLS Fan Company decided […]

Fast Company Highlights Benefits of Working at Big Ass Fans

October 29, 2013

Fast Company today published an article on Big Ass Fans’ employee-focused business approach. Contributor Dayna Steele highlighted the company’s rewarding work environment, array of perks and high wages. She also described how the company refused to lay off any employees during the Great Recession. The move turned out to be a sound business decision, as […]

Forbes Profiles Employee Engagement at Big Ass Fans

October 25, 2013

Forbes today noted Big Ass Fans® ranks at the top of a survey gauging how employees contribute to innovation. Contributor Larry Myler wrote about the Intrapreneur Index research study being conducted by his By Monday strategy consulting firm in partnership with Brigham Young University’s Marriott School of Management. The study focuses on how well businesses […]

Inc. Profiles Big Ass Fans’ Employee-Focused Approach

October 15, 2013

Inc. today profiled Big Ass Fans® and its employee-focused approach to business. Contributor Suzanne Lucas noted the company’s stellar wages, as well as the company’s refusal to lay off employees during the Great Recession. Because Big Ass Fans did not lay off employees, the company was ready to capitalize on opportunities as soon as the […]

America’s Got Talent Features Four Big Ass Fans

September 17, 2013

NBC’s long-running hit America’s Got Talent featured four Big Ass Fans® in the competition finals broadcast today. The four 8-ft. diameter mobile AirGo® fans provided a dramatic backdrop for country singer Jimmy Rose’s performance in the finals. “Talk about a fan base. Those are ridiculous behind you,” said judge Howie Mandel. Rose hails from Pineville, […]

Forbes Profiles Growth Strategy of Big Ass Fans

July 2, 2013

Forbes today published an article detailing the growth strategy of Big Ass Fans® and highlighted the company’s one-of-a-kind research-and-development laboratory. Click here to read the article by staff writer Karsten Strauss.    

Bloomberg Businessweek Highlights Growth of Big Ass Fans

June 21, 2013

Bloomberg Businessweek today published an article on the rapid growth of Big Ass Fans® since its founding in 1999. Small Business Editor Nick Leiber highlighted the company’s evolution and its strategy for recruiting a large number of new employees in recent years. Click here to read the piece or pick up the June 24 print […]