December 16, 2016

Big Ass Light Bar Launches on Indiegogo

Big Ass Light Bar

Lexington, KY – Dec. 7, 2016 – Big Ass Fans is building the world’s toughest and brightest battery-powered LED work light, and offering it first through Indiegogo.

The Big Ass Light Bar was built to uncompromising quality standards. Its durable design makes it ideal for hardworking Americans in the toughest, dirtiest jobs, such as mechanics, contractors, truckers, oil rig workers and first responders. Its ability to survive being doused and dropped also makes it the perfect work light for serious outdoor and auto enthusiasts.

Big Ass Light Bar’s features include:

The Big Ass Light Bar was envisioned by Big Ass Fans employee Keith McKay, who worked as an auto mechanic for seven years before joining the company.

“Task lighting was a constant source of problems in the shop. Typical flashlights and LED wands aren’t bright enough for detailed work, and plug-in work lights have limited mobility and create tripping hazards,” McKay said. “All of them are so cheaply made, they break the first time they get dropped, or when they get covered in dirt and grease.”

Although he worked in Big Ass Fans’ sales and business development departments – not engineering – McKay spent 6 months talking to customers and researching how to create a light that would meet the stringent needs of auto mechanics. He enlisted the help of a few of Big Ass Fans’ star engineers, who brought the Big Ass Light Bar from concept to working prototype in about two years, often working through lunch and on weekends on this passion project.

McKay and the Big Ass Fans team chose to bring the product to Indiegogo to gauge interest and solicit feedback from a broad audience. Funds raised through Indiegogo will be used to make any last-minute changes in product design and to jump start production. Big Ass Light Bar is expected to be available early next year.

“Big Ass Fans is a direct-sales manufacturer, which means we talk to our customers every day. We’re successful because we rely on their feedback to improve our products and create brand new ones,” said Chief Big Ass Carey Smith, founder of Big Ass Fans. “Indiegogo is a great tool that allows us to fast-track that customer-feedback process, and we’re excited about the possibilities of this partnership for improving idea generation.”

This collaboration is the latest example of how Indiegogo’s Enterprise Crowdfunding service is enabling successful companies from various industries to engage with Indiegogo’s vast audience of early adopters, entrepreneurs and makers to validate and optimize product concepts. Indiegogo’s enterprise services have been used by industry leaders such as Whirlpool (NYSE: WHR), Harman International Industries (NYSE: HAR) and Arrow Electronics (NYSE: ARW) to source and launch innovative products faster and with less risk than ever before.

Big Ass Light Bar will retail for $499 and include a battery, charger and carrying case. Early pre-orders and high-volume orders on Indiegogo will receive discounts of 15 to 45 percent.

About Big Ass Fans

Big Ass Fans’ unique name originated with the massive overhead fans the company perfected to bring comfort and energy savings to enormous industrial buildings. Today, though, Big Ass is much more than industrial—and much more than Big Ass Fans. Big Ass represents quality, form and function to solve problems in the built environment. So what the heck does that mean? It’s having more than 100 engineers on staff and the world’s only LEED® Gold R&D facility dedicated to testing air movement on a grand scale. It’s speaking to customers directly to understand and solve their problems. But mostly it’s an insatiable drive to improve, engineer, design, test, re-engineer, re-design and re-test each product. And then start over again. It’s applying the Big Ass approach to other problems, and inventing or reinventing solutions. Big Ass Solution’s doesn’t do things halfway. They go Big Ass. And that’s precisely why there’s No Equal®.

About Indiegogo

Indiegogo is the place for entrepreneurial projects to move quickly from concept to market, amplified by a community of backers who believe the world benefits when every idea gets an equal shot at success. Indiegogo empowers people to unite around the ideas that matter to them and together make those ideas come to life. As the world’s first crowdfunding platform, campaigns have launched from almost every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for any project –creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit and follow them at and

CONTACT: Josh Kegley | | 1-888-958-0227