Big Ass Fans® announced today that Canadian owners of its Haiku® residential ceiling fans can now control them using Amazon’s Echo and other Alexa-enabled devices. Haiku is the first ceiling fan to offer voice control for Alexa users in Canada. Just in time for warmer spring temperatures, these commands allow users to turn Haiku on […]
Big Ass Fans® has long had rabid customers and now they have a community to call home, as the company today launched the Big Ass Fan Club. And what better day to roll out the Big Ass Fan Club than on a day all about love? Joining the Big Ass Fan Club offers access to […]
The New York Times cited Big Ass Fans® in an article today about how ceiling fans work with air conditioning to more efficiently cool spaces. Writer Kendra Pierre-Louis noted how fans help better circulate conditioned air and use far less energy than air conditioners. Click here to read the article.
Ad Age Columnist Drew Neisser published today an in-depth look at Big Ass Fans’ approach to marketing. From the history of the company’s quirky name to the importance placed on potential customers experiencing the product, the article and accompanying podcast reveal how “humor and personality” are “essential elements of the company’s success,” Neisser writes. Click […]
Headquarters: Lexington, Kentucky
International offices: Australia, Canada, Malaysia and Singapore
About the name: The company’s massive ceiling fans first hit the market with the unremarkable brand name “HVLS Fan Company.” After years of customers referring to them as big ass fans, the company adopted the name.
Sales: Since the company’s founding, revenue has increased 43% annually on average.
Perennial Inc. 5000 honoree: Big Ass Fans has earned 11 consecutive rankings on the Inc. 5000 list of the fastest-growing private companies. It’s a feat achieved by only 34 other businesses.
International reach: Big Ass products are sold in more than 160 countries.
Fortune 500: More than 70% of Fortune 500 companies use Big Ass products.
Dow Jones Industrial Average: Nearly 80% of the companies making up the Dow Jones Industrial Average use Big Ass products.
Famous friends: Well-known customers include American Airlines, British Airways, Coca-Cola, Costco, Daytona International Speedway, Delta Air Lines, Gas Monkey Garage, Home Depot, Ikea, Jim Beam, Lowe’s, NASA, PepsiCo, Planet Fitness, Starbucks, Target, Tesla, United Airlines and Whole Foods. Big Ass Fans can also be found in hundreds of stadiums and arenas worldwide.
Close to home: More than 5,000 interior designers recommend the company’s Haiku Home residential fans and lights.
High wages: Employees’ average annual wages exceed the national average by 29% and Kentucky’s by 53%.
Lucrative bonuses: The company pays a percentage of profits annually to all employees as bonuses. Other bonus programs offered include on-time attendance for production workers, employee referrals, “Fanny chips” redeemable for gift cards and other goodies, and a holiday cash raffle each December.
Fan diameters: Big Ass Fans range from 18 inches to 24 feet.
Premium materials: The company’s Haiku residential fans are handcrafted of real materials including bamboo and aluminum. Finishes include oil-rubbed bronze, satin nickel, brushed copper and brushed gold.
R&D spending: The company spends nearly twice the industry average on research and development. During the Great Recession, the company spent the equivalent of one-third of its annual revenue to construct the world’s only laboratory built specifically for testing large-diameter fans.
Award-winning: The company’s Haiku residential ceiling fan has won more than 75 design and technology awards.
Stay cool: Big Ass Fans provide up to a 10oF cooling effect.
Energy savings: Big Ass Fans save companies up to 30% on energy bills in summer and winter. Big Ass Light LED fixtures use up to 50% less energy than metal halides and up to 30% less than fluorescents. Adding occupancy sensors leads to an additional 30-65% in energy savings.
Lennie joined Big Ass Fans in 2018 after successful stints managing and growing various billion-dollar manufacturing operations. Though a diehard “product guy,” Lennie is equally adept at managing people. He’ll tell you that a big part of his job is motivating “a bunch of engineers who all think they’re the smartest ones in the room, and some almost certainly are.” That makes him perfect for Big Ass Fans and our strong contingent of (smart-ass) engineers.Read Lennie's full bio.
CEO Lennie Rhoades joined Big Ass Fans in February 2018, lured by our products and the excitement of leading the next great stage of growth. Our irreverent brand didn’t hurt, either. “The best brand I’ve ever been associated with, bar none,” Lennie says.
Lennie’s impressive background includes successful stints managing and growing various billion-dollar manufacturing operations. At Husqvarna, he led the North American retail division. And before joining Big Ass Fans, he was a vice president at JELD-WEN, a multibillion-dollar manufacturer of windows and doors, where he tripled the profitability of the doors division in less than three years. Lennie’s management expertise includes people as well as products. He’ll tell you that part of his job is to motivate “a bunch of engineers who all think they’re the smartest ones in the room, and some almost certainly are.” That makes him perfect for Big Ass Fans, which has a strong contingent of (smart-ass) engineers.
It helps that Lennie has a strong engineering background himself, with a degree in industrial engineering from Ohio State. He later earned an MBA there while working days at R&D powerhouse Battelle and starting a family with his high-school sweetheart.
A gear-head from an early age, Lennie’s passions include antique firearms, fast cars and mentoring young people. If asked, he’ll proudly show you pictures of the Porsche that he and his older son transformed into a race car and the Scoutmaster of the Year plaque he received for leading his younger son’s troop.
But what he’s even more passionate about is work, and he’s been that way since he turned 16 and started bagging at the local Big Bear grocery. For all his success in executive positions, Lennie is first and foremost a hard-working guy who values the hard work of others, and of course, great products that make workers more comfortable.
He will never forget the first Big Ass Fan he saw years ago, when he was with Husqvarna and our company was in its infancy. While touring a Walmart display of outdoor equipment, a huge fan overhead caught his eye. It made a lasting impression — as did the enthusiasm of Doug, the Walmart manager with him: “That’s a Big Ass Fan, yes sir! There’s a little company in Kentucky, and they’re building these fans, and we’ve got a deal with them!” Lennie remembers Doug saying breathlessly.
Nearly two decades later, Lennie is just as excited to be leading the now not-so-little company in Kentucky, as we turn more people into enthusiastic customers like Doug every day.
At Big Ass Fans, we have an insatiable drive to improve, engineer, design, test, re-engineer, re-design and re-test until we get it just right. We don’t do things halfway — we go Big Ass. And we’ve got the awards to prove it.